2012/13 Advertising
| Award | BSc Hons |
|---|---|
| Attendance | Full time |
| Campus | Magee |
| Faculty | Ulster Business School |
| Level | Undergraduate |
| UCAS | N561 |
Entry Conditions top
You must satisfy the General Entrance Requirements for admission to a first degree course and hold GCSE passes in English Language and Mathematics at grade C or above (or equivalent).
A level
A minimum of 240 UCAS Tariff Points to include grades CCC.
Irish Leaving Certificate
A minimum of 240 UCAS Tariff Points to include grades BBCCC.
Duration and Mode of Attendance top
Three/Four years.
Full time.
The Programme top
The BSc Hons Advertising meets the needs of those wishing to pursue a career in advertising and/or marketing, and provide the basis for graduates to take postgraduate programmes up to doctoral level.
The programme focuses on the key advertising, business and marketing knowledge and skills which are important for a graduate seeking a managerial career in advertising or marketing.
Important advertising and marketing skills, for example, strategic and creative thinking are addressed throughout the programme.
Structure and Content top
The programme includes key modules on advertising, business and marketing.
BSc Advertising students will take the following core modules
Year 1:
Advertising Theory and Practice;
Consumer Behaviour;
Organisations and Management;
Principles of Marketing;
Information and Study Skills Management;
Introduction to Accounting.
Year 2:
Creative Development;
Design Typography;
Media Buying and Planning;
Marketing Communications;
Market Research;
Account Management and Planning (Client Services and Brands)
Year 3:
Optional Work Experience or Study Abroad Year
Year 3/4:
Advertising Management;
Entrepreneurship and Innovation;
Marketing Management;
Advertising Campaigns;
Business Strategy;
International Marketing.
Exemptions and Transferability top
Most students enter Year 1 of the course. If you can provide evidence of previous relevant study, awarded in accordance with the Credit Accumulation Transfer Scheme, (CATS), you may be considered for exemption from particular modules.
Professional Recognition top
The Department of International Business has strong ties with the major professional advertising and marketing organisations. Students may be eligible for exemptions from the Institute of Advertising Practitioners in Ireland (IAPI), the Chartered Institute of Marketing (CIM) and the Marketing Institute of Ireland (MII).
BSc Advertising students will benefit from our strong ties with the major professional advertising and marketing organisations. We are very pleased that our BSc Advertising students will have the guidance of a Chartered Professional Body to help them in their studies and careers – we will arrange for each one of our students to automatically become members of the Chartered Management Institute giving them access to a wide range of CMI materials and events throughout the programme.
Careers And Postgraduate Opportunities top
Academic staff maintain close ties with the industry, and take full advantage of the thriving advertising market in the island of Ireland. So, there will be excellent opportunities for placements, exposure to guest lecturers, real clients for projects – and serious job prospects.
On completion of the programme, you will be a new advertising professional knowledgeable in the basics of the industry and ready for the most exciting part of your career – those first few years on the job. Employers will be eager to take you, as a new graduate, to the next level through on-the-job training or you may want to pursue a postgraduate qualification.
The BSc Hons Advertising will help you to recognise your talents and match them with the advertising or marketing career you will find the most rewarding.
For instance, if you’re a people person who likes to think creatively, but also enjoys the business world, then you might consider the role of an Account Executive.
If you like spending money and negotiating deals, then look into becoming a Media Planner or Media Buyer.
You could be the kind of person who likes digging through research to identify where a key competitor is most vulnerable or where your client can gain a competitive edge, if so becoming a Researcher for an advertising agency or a research company like Ipsos Mori might be of interest to you.
Finally, if you’re a creative person who loves to write messages that are meaninful and which try to influence (e.g. target audiences), you sound like a Copywriter.
The programme focuses on the key advertising, business and marketing knowledge and skills which are important for a graduate seeking a managerial career in advertising or marketing.
Further Information top
For further information please contact the Department Office as follows:
Amelia Lindsay
Department of International Business
Tel: 028 7167 5028
Email: ag.lindsay@ulster.ac.uk
Teaching Methods and Assessment top
The teaching and learning methods include but are not limited to lectures, seminars, case studies, scenarios, guest lectures, problem solving exercises, student-centred active learning, and oral presentations.
Lectures will be used to explain and develop knowledge and skills identified as being important to advertising and marketing. You will receive relevant information, tasks and source material in lectures that will enable self-directed learning.
Seminars are used to supplement student learning, these tend to focus on applied exercises.
Students will have access, on and off-campus, to relevant online texts and databases, including WARC – the World Advertising Research Centre via the new state-of-the-art Learning Resource Centre, and to use the extensive learning materials online.
You will find much course material distributed via the University’s WebCT system. This will include lecture notes, references, and any web sites or discussion groups relevant to advertising and marketing.
Assessment
Most modules have a combination of coursework and examination at the end of the semester.
Various assessment methods are used throughout the advertising programmes.
Some current examples of assessment include: the preparation of an Advertising Brief for an Ad Agency;
Project Management – to complete a Market Research Survey for a client;
Strategic Brand Review – to make a pitch and present a storyboard for a client.
Media Plan – to prepare a media plan for a [real] client.
Placement top
In Year three, students have the option to complete a 48 week work experience (Diploma in Industrial Studies) or a semester of study abroad (Diploma in Area Studies). By choosing to follow this route the length of the programme is now four years instead of three years.
Students who opt to complete a 48 week work placement can select a work placement locally, nationally or internationally. Successful completion of the placement year leads to the award of the Diploma in Industrial Studies upon graduation.
Alternatively, you may complete a semester of academic study at an approved university located in a foreign country. Successful completion of the study abroad year leads to the award of the Diploma in Area Studies upon graduation. The possibilities for student exchanges include agreements with universities in other parts of Europe within the ERASMUS scheme, and with the USA under the Business Education Initiative.