2012/13 Interactive Media Arts

Award BA Hons
Attendance Full time
Campus Coleraine
Faculty Arts
Level Undergraduate
UCAS P310

Entry Conditions top

You must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass in English Language at grade C or above (or equivalent).

A level
A minimum of 260 UCAS Tariff Points to include grades BCC.

Irish Leaving Certificate
A minimum of 260 UCAS Tariff Points to include grades BBCCC.

Duration and Mode of Attendance top

3 Years Full-time.

The Programme top

Interactive Media Arts is a ground-breaking course that delivers graduates who have the production, creative and intellectual skills to undertake and develop careers in the creative digital medias. The course centres on creative approaches and responses to new media technologies. This course has a focus on emerging technology and creative and artistic media practices and offers students training in the latest industry standard software. The course is aimed at the mixture and integration of theory and practice within the dynamic and ever changing landscape of digital and interactive medias. The course is part of the Skillset Academy and offers great links to the new media industries in Northern Ireland.

Structure and Content top

The central emphasis of this course is on exploring the creative, technical and aesthetic possibilities of digital media. This involves principally the use of computer-based technologies to manipulate video, audio, musical, photographic and textual material. At the same time, the course offers students an opportunity to examine a range of issues associated with the contemporary screen and sound-based industries. This course is especially suited to those who want to undertake intensive, individual, project-based work with computer-based media and to explore a narrower range of approaches to studying the media. So the course content is based on a strong core of modules and does not range so widely across the interdisciplinary terrain of Media Studies. Instead the focus is on the techniques and aesthetics of interactive media arts, on interactive applications, Web authoring, digital imaging and on emerging media and technology forms.

Students will undertake a wide range of creative modules with an emphasis of the links between theory and practice. During the first year of the course students study a series of media theory modules spread across the two semesters and work with Digital Imaging and Motion Graphics in a practical context. Within the second year of study students engage with modules which cover new media theory, delve deeper into some of the theories explored in their first year, expanding on ideas of representation and media and media and cultural pollitics and through practice explorehow narrative has been influenced by new media, explore notions of a post-cinematic practice, and have the opertunity to engage with industrial briefs both through their practice but also through a placement scheme. During their final year of study students explore how aesthetic and the mass media have influenced specific media practices, work in teams of industrial briefs for clients and undertake a theory led practical project influenced by the topics of their dissertation.

Teaching Methods and Assessment top

A substantial amount of time is devoted to independent project-based work, supervised by the academic staff. Teaching and learning involve a range of additional methods, including a portfolio-based assessment scheme, lectures, small-group discussion classes (seminars), workshops, master classes, online materials, guided study, essay writing, oral presentations, examinations and a practically-based dissertation. There is a strong emphasis throughout on the reflective documentation of practical projects. Many modules are wholly practical in their emphasis; all offer ways of relating creative practice to contemporary media theory.

Assessment
Students will be assessed both through the production of coursework; through written assignment and practical production and through exam.

Exemptions and Transferability top

Those who wish to transfer from other institutions should apply via UCAS and will be assessed on an individual basis.

Careers And Postgraduate Opportunities top

Course graduates are meeting the increasing global demand for professionals who create content for interactive media products and services such as mobile devices, websites and interactive television. Demand for these unique skills range from broadcasters, photographers, marketing and web-development companies to the communications departments of private companies, public sector organisations and education.

In common with all other Arts degree courses, this course offers the learner very real opportunities for personal growth and self development. Where these opportunities are taken with enthusiasm and determination, you will undoubtedly enhance your long-term employability. More immediately, this particular course will equip you to seek employment in the 'new media' sector and in the wide range of other occupations where effective communication skills and an understanding of contemporary media technologies are valued, including many public sector jobs, communications and emerging technology based industries, the audio visual industries, the museum and heritage sector, publicity and creative exhibition. You will also be well equipped to enter one of the many postgraduate courses with a more specialist focus, such as 3D graphics, multimedia content production, postproduction, motion graphics or electronic publishing.

Contact Details top

School of Media, Film & Journalism
University of Ulster
Coleraine campus
Cromore Road
Coleraine
Co. Londonderry
BT52 1SA
Tel: +44 28 70124196

For application queries email arts@ulster.ac.uk.